Marketing

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The Marketing Department is dedicated to the service, support and ethical advancement of Misericordia University. We will promote the mission of the University, its strategic goals and the values of its founders and sponsors, the Religious Sisters of Mercy, through:

- accurate, consistent, and creative publicity, advertising and other marketing methods.

- serving as a resource and consultant to University entities on matters of communication.

- integrating key messages throughout all service lines and fostering new lines of communication between University entities.

- serving as a liaison to external audiences to facilitate communication about the University.

- monitoring and evaluating the university's internal and external environments.

The Marketing Department

offers a wide range of services that support the marketing of Misericordia University to various external constituencies, including prospective full-time and part-time students, parents, alumni, corporate partners, and the general public. While the Marketing Department focuses on projects that require a combination of original design, writing, and photography, the department also handles projects that may require only one of these services. Specific projects include print and online communications. The staff is available as a consultant on all projects that ultimately promote Misericordia University to its external constituents and the general public. All marketing materials in all mediums are designed and approved by Cougar Prints working in conjunction with Marketing and Public Relations and Publications. The department also is responsible for the effective strategic and tactical planning for the marketing of new and existing programs based on the University's overall Strategic Plan.


The department coordinates the strategic marketing and most of the individual marketing tactics used by the University. These tactics include, but are not limited to, the use of paid advertising, e-mail, social media, direct mail, point-of-purchase displays, brochures, flyers, outdoor advertising.


Another key area of the Marketing Department is the Web Services group that is responsible for specific content on the web site as well as supporting dozens of users across campus. Web services manages social media and electronic outreach on behalf of the Alumni Relations and Development offices as well.

The department's offices are located on the third floor of Walsh Hall. Our normal hours of operation are Monday through Friday, 8:30 a.m. to 4:30 p.m. The department is on-call to answer questions from the news media and to respond to emergencies 24 hours a day, seven days a week.

Please review this web page for instructions on how to best interact with Marketing. If you are ready to begin a project with the Marketing Staff or for more information call the marketing staff at 570-674-3342 or email abachman@misericordia.edu

Marketing Staff

The Marketing Department at Misericordia University is multifaceted team with several areas of focus.

Amy Bachman
Enrollment Marketing Manager
570-674-3342
abachman@misericordia.edu

Primary contact for all marketing efforts. Provides administrative oversight for multiple functions.


Steve Filipiak
Web Content Coordinator
570-674-6713
sfilipiak@misericordia.edu

Organizes, writes and edits content for the University's Web site, online projects, and related sites. Also maintains a partnership with the Information Technology Department.


David Pasquini
Enrollment Marketing Coordinator
570-674-1481
dpasquini@misericordia.edu

Primary contact for marketing all credit bearing programs. Serves as marketing liaison with Admissions office, Center for Adult and Continuing Education, and faculty.



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